PRIMARY LOGO
Download PNGFull wordmark
For websites, presentations, documents, partnerships, and press.
Brand assets
The VarsaAI brand system.
Official logos, colors, typography, and guidance for presenting VarsaAI clearly and consistently.
01 · Logo suite
Use the artwork as supplied.
The primary logo is preferred. Use the symbol only where the VarsaAI name already appears nearby or space is limited.
02 · Color
Confident blue, grounded neutrals.
Use Varsa Blue for primary brand moments and Electric Blue for highlights. Midnight Ink and Warm Paper keep communications composed and legible.
Primary
Varsa Blue
- HEX
- #4541E8
- RGB
- 69, 65, 232
- CMYK
- 70, 72, 0, 9
- Pantone
- Closest: Pantone 2726 C
Highlight
Electric Blue
- HEX
- #6257F2
- RGB
- 98, 87, 242
- CMYK
- 60, 64, 0, 5
- Pantone
- Closest: Pantone 2725 C
Wordmark & text
Midnight Ink
- HEX
- #0B0E14
- RGB
- 11, 14, 20
- CMYK
- 45, 30, 0, 92
- Pantone
- Closest: Pantone Black 6 C
Primary background
Warm Paper
- HEX
- #F7F5F0
- RGB
- 247, 245, 240
- CMYK
- 0, 1, 3, 3
- Pantone
- Closest: Pantone Warm Gray 1 C
Print note: Pantone and CMYK values are production starting points. Always request a physical proof and match it against approved digital artwork before a print run.
03 · Typography
Editorial authority, operational clarity.
Display
Fraunces
Use for headlines and editorial emphasis. Semibold is the standard display weight.
Trust is built on evidence.
Get font Body & interface
Inter
Use for body copy, navigation, controls, and compact headings.
Enterprise AI verification, made clear.
Get font Technical labels
IBM Plex Mono
Use sparingly for metadata, labels, measurements, and evidence states.
VERIFIED · SOURCE 01 · 100%
Get font 04 · Usage
Keep the identity unmistakably VarsaAI.
Do
- Keep clear space around the logo equal to the height of the “V” symbol’s top bar.
- Use the full logo at a minimum width of 120 px on screen or 32 mm in print.
- Use the symbol at a minimum size of 24 px on screen or 8 mm in print.
- Place the artwork on uncluttered backgrounds with strong contrast.
- Write the company name as “VarsaAI” with this exact capitalization.
Don’t
- Stretch, compress, crop, rotate, or redraw the logo.
- Change the gradient, recolor the wordmark, or apply transparency.
- Add outlines, drop shadows, glows, bevels, or other effects.
- Place the full logo on a dark background where its wordmark loses contrast.
- Use the symbol as a decorative pattern or substitute it for a letter.
Questions or approvals
Contact VarsaAI →